Global Brands Embrace RCS Messaging Based on the GSMA Universal Profile

The GSMA today announced that multiple global brands including 1-800 CONTACTS, BMW Seattle, Detroit Pistons, MGM Resorts, Multiplus, Subway and Walgreens are showcasing Messaging as a Platform (MaaP) services based on the GSMA’s Universal Profile for Advanced Messaging (UP) at Mobile World Congress Americas. All plan to augment their existing SMS business messaging to Rich Communications Services (RCS) Application-to-Person (A2P) messaging, which creates a richer, more interactive experience f…
Source: Global Brands Embrace RCS Messaging Based on the GSMA Universal Profile