Tata Motors Charts Out ‘Connecting Aspirations’ As Its New Corporate Brand Identity in Global Markets

As part of the company’s transformation journey undertaken in 2016, Tata Motors commenced a comprehensive project to articulate its corporate branding. Basis a thorough analysis of the existing and the desired future state of the Company, Tata Motors has defined its new brand identity as ‘Connecting Aspirations’ across 46 markets, internationally. ‘Connecting Aspirations’, as the new defining maxim, represents the personality of the brand as an interconnected system of mobility solu…
Source: Tata Motors Charts Out ‘Connecting Aspirations’ As Its New Corporate Brand Identity in Global Markets